The Ultimate LinkedIn Image Sizes Guide: Master Your Professional Visuals

First impressions online are heavily dictated by visual clarity. On LinkedIn—the world’s premier professional networking platform—pixelated headshots, cropped-off banners, and awkwardly stretched feed graphics can quietly undermine your credibility. Whether you are building an authoritative personal brand, managing a high-growth company page, or launching a targeted B2B ad campaign, getting your image dimensions right is essential.

This comprehensive guide breaks down every exact dimension, aspect ratio, and technical requirement you need to make your LinkedIn presence look sharp, polished, and professional.

1. Personal Profile Image Dimensions

Your personal profile is your digital handshake. Because LinkedIn applies a circular mask to your profile picture, optimizing the layout from the start prevents critical details from getting cut off.

• Profile Photo:

  • Recommended Size: 400 × 400 pixels (minimum 300 × 300 pixels)
  • Aspect Ratio: 1:1 (Square)
  • Max File Size: 8 MB
  • Format: PNG or JPEG
  • Pro Tip: Center your face so that it takes up roughly 60% of the frame. Avoid uploading massive files that exceed limits, but never go below 300×300 pixels, or LinkedIn will upscale and blur your headshot.

• Personal Background Banner:

  • Recommended Size: 1584 × 396 pixels
  • Aspect Ratio: 4:1 (Landscape)
  • Max File Size: 8 MB
  • Pro Tip: Mobile responsiveness matters. While desktop viewers see the entire banner, mobile devices crop the sides. Keep your core text, logos, and focal design elements within a centered 1200 × 300 pixel safe zone.

2. Company Page Image Specifications

If you are managing a brand or business page, a cohesive visual identity builds trust with prospective clients and top-tier talent.

• Company Logo:
  • Recommended Size: 300 × 300 pixels
  • Aspect Ratio: 1:1
  • Format: PNG (recommended for transparent backgrounds) or JPEG
• Company Cover Banner:
  • Recommended Size: 1128 × 191 pixels
  • Aspect Ratio: ~6:1
  • Pro Tip: On mobile, LinkedIn aggressively crops company banners to the center 900 pixels. Protect your branding by keeping crucial information dead center.
• Life Tab Custom Modules (Company Pages):
  • Recommended Size: 1128 × 376 pixels (3:1 aspect ratio)

3. LinkedIn Feed Post Image Sizes

Visual content stops the scroll. Depending on whether you are sharing a graphic, a photo, or linking out to a blog post, your post dimensions dictate how much screen real estate you command.

• Landscape Post Image:
  • Dimensions: 1200 × 627 pixels (1.91:1 aspect ratio)
  • Best for: Standard landscape graphics, landscape photography, and wide data visualizations.
• Square Post Image:
  • Dimensions: 1200 × 1200 pixels (1:1 aspect ratio)
  • Best for: Product highlights, square quote cards, and cross-platform consistency from Instagram.
• Vertical / Portrait Post Image:
  • Dimensions: 1200 × 1500 pixels (4:5 aspect ratio)
  • Best for: Maximizing mobile screen dominance, infographics, and step-by-step guides.
• Multi-Image Posts (2–9 images):
  • Dimensions: 1080 × 1080 pixels (Square cropping is applied automatically to grid displays).
• Link Preview Thumbnails:
  • Dimensions: 1200 × 627 pixels
  • Pro Tip: When pasting a URL into a post, LinkedIn pulls the Open Graph image from your website. Ensure your website blogs use 1200 x 627 featured images so your shared links don’t render with broken or awkwardly cropped thumbnails.

4. Articles, Documents, and Carousels

Longer-form content and document carousels are massive drivers of organic reach on LinkedIn.

• Article Cover Image:
  • Dimensions: 1200 × 627 pixels (1.91:1) — This sits at the very top of published LinkedIn Pulse articles.
• Document / PDF Carousel Cover:
  • Dimensions: 1200 × 1500 pixels (4:5 aspect ratio) — Designing your PDF slides in a vertical 4:5 format ensures readability on both desktop and mobile devices when swiped through.

5. LinkedIn Ad Specifications

If you are putting marketing budget behind your content, precision is non-negotiable. Submitting images with incorrect ratios can result in campaign delays or poor delivery.

• Single Image Ads (Sponsored Content):
  • Landscape: 1200 × 627 pixels (1.91:1)
  • Square: 1200 × 1200 pixels (1:1)
  • Vertical: 1200 × 1500 pixels (4:5)
  • Max File Size: 5 MB
• Carousel Ad Cards:
  • Dimensions: 1080 × 1080 pixels (1:1 square)
  • Card Count: 2 to 10 cards per carousel

Quick-Glance Master Cheat Sheet

| Asset Type | Recommended Dimensions | Ideal Aspect Ratio |
| :— | :— | :— |
| Personal Profile Photo | 400 × 400 px | 1:1 |
| Personal Background Banner | 1584 × 396 px | 4:1 |
| Company Logo | 300 × 300 px | 1:1 |
| Company Cover Banner | 1128 × 191 px | ~6:1 |
| Landscape Post | 1200 × 627 px | 1.91:1 |
| Square Post | 1200 × 1200 px | 1:1 |
| Vertical Post / Document | 1200 × 1500 px | 4:5 |

Final Best Practices for Crisp Visuals

1. Export in PNG-24 When Text is Involved: If your graphic contains text, logos, or sharp UI elements, export as PNG to avoid JPEG compression artifacts and pixel bleeding.
2. Double-Check Mobile View: Over 60% of LinkedIn traffic originates on mobile devices. Always preview your banners and feed graphics on your phone before publishing to ensure your text doesn’t fall victim to automated UI overlays or cropping.