Beyond the Digital Resume: How to Use LinkedIn Effectively to Build Your Brand and Accelerate Your Career

For years, LinkedIn has suffered from a bit of an identity crisis. To many professionals, it is treated as a digital filing cabinet—a static place to upload a resume, accept a random connection request once every six months, and forget about it until the next time job hunting becomes a necessity.

In reality, LinkedIn is the world’s most powerful professional ecosystem. It is a live-streaming networking event, a publishing house, a global marketplace of ideas, and a headhunter’s favorite playground all rolled into one.