The Humble Hero of the Workshop: Why Jula’s Eltejp Belongs in Every Toolbox

If you were to empty out the junk drawer, garage workbench, or service van of any seasoned DIYer, homeowner, or electrician, you are almost guaranteed to find one unifying constant: a roll of electrical tape—or eltejp, as it is known in Swedish.

While hardware megastores stock countless high-tech gadgets and heavy-duty machinery, few items punch above their weight quite like a roll of vinyl electrical tape. For shoppers across Scandinavia, Jula has become a go-to destination for this workshop staple—most notably through its house-brand favorite, Hard Head.